The beauty world changed in late 2017 when M·A·C teamed up with mega-influencer and glam icon Patrick Starrr for his first official collaboration. The Patrick Starrr Holiday 2017 Collection kicked off with an explosion of bold colors and confident energy, and nothing captured that moment more than the instantly legendary “She Betta WERK” lipstick and lipglass duo.

The phrase itself became an anthem. “She Betta WERK” delivered a soft cool-toned pink lipstick paired with a high-shine pink lipglass, creating the perfect combo for a signature Patrick Starrr look: bold, polished, unapologetically glam.

Collectors were obsessed from day one, and the unique pink-themed packaging gave this first launch extra shelf appeal.

At Sparkle Society XO, these two pieces hold a special place as part of beauty history—the moment where influencer and mainstream collided and created pure magic for collectors everywhere.
This was not just a collaboration; this was a movement.