In 2005, when Pamela Anderson became the face of MAC’s Viva Glam V campaign, her image glowed across flagship MAC stores around the world—bold, brazen, blonde bombshell perfection radiating off massive lightbox displays.
These displays were never meant for collectors.

They were installed by outside sign companies, under contract, with strict instructions:
“Install. Illuminate. Destroy.”
Once the campaign ended, these Lexan giants were meant to be pulled, stripped, or smashed.
Gone. Forgotten. A vapor trail of glam.

But fate had other plans.
One survived.

Somehow—no one knows how—it slipped away.
One lone panel, from a MAC store in Southern California, avoided the crusher.
No records. No blueprint.
No others have ever surfaced.

Sparkle Society hunted this like a ghost relic, following whispers through artist networks and private sales.
Today, this 51-inch x 30-inch clear Lexan lightbox panel hangs protected inside a custom-built wall box, safe forever under our guardianship.

It is the only known example of a surviving MAC store Viva Glam lightbox, and maybe one of the rarest MAC campaign artifacts in the world.

Pamela once asked in her campaign:
"What’s the power of lipstick? Everything.”
We’d say:
"What’s the power of a survivor? A fucking empire."