How We Built the Sparkle Society XO Vault
There’s collecting makeup—and then there’s collecting like your legacy depends on it.
The Vault at Sparkle Society XO isn’t just a stash of lipsticks and palettes. It’s a curated museum of glam, a living archive of beauty history built on obsession, instinct, and relentless hustle. It didn’t fall together by accident. It was built—shade by shade, brush by brush, memory by memory.
It Started with a Spark
Nineteen years ago, in a MAC Pro store tucked into a Southern California corner, something clicked. One of our founders—Mrs. Kales—picked up her first pieces of M·A·C Cosmetics, including a lipstick in the now-iconic shade Fabby, and the fire hit instantly.
That moment, that pigment, that first swipe of lipstick lit a flame that’s never gone out.
That single purchase didn’t just start a collection. It launched a legacy. . . . .
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