The Day Nicki Minaj Held Our Display: Viva Glam Legacy and the Untouchable Pink
In 2013, MAC hosted a Viva Glam event starring Nicki Minaj—and two towering lipstick displays were born. Built for one day and meant to vanish, these rare pieces were rescued and now live in the Sparkle Society XO Vault. This is their story.
💋 Collector Culture #1: Confessions of a Lipstick Hoarder
From midnight drop-stalking to display-case devotion, this is a raw peek into the rituals, chaos, and glory of living life one limited-edition lipstick at a time.
The Thrill of Drop Day!!
Drop days are more than just releases—they're rituals. We break down the adrenaline, the anticipation, and the iconic chaos that makes every drop a collector's moment worth remembering.
How We Built the Sparkle Society XO Vault
This isn’t just makeup—it’s memory, mission, and legacy. Discover how a spark at a M·A·C Pro store became the foundation of the Sparkle Society XO Vault, built piece by piece through passion, perseverance, and unapologetic glam.

