The Thrill of Drop Day!!
Why We Chase the Rare, the Limited, and the “Probably Already Sold Out”
You’re staring at the countdown clock. Your card is preloaded. Your palms? Sweaty. Your heart? Beating like you’re about to rob a bank.
It’s drop day, baby.
And if you know, you know.
Some people don’t get it. They think it’s “just makeup.” But for the real ones—the collectors, the curators, the glam historians—drop day is the hunt. It’s the adrenaline of knowing there are only 500 of those palettes in existence. It’s the thrill of landing a lipstick that sold out in 11 minutes. It’s about securing something untouchable before it disappears into the glittery abyss forever. . . .
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