Viva Glam: The Lipstick That Changed the World—and Kept Changing It
This isn’t just a lipstick—it’s a revolution in a red tube. From RuPaul to Rosalía, MAC Viva Glam has raised over $500 million and turned beauty into activism. At Sparkle Society XO, we don’t just collect it. We honor it.
M.A.C. x Heatherette: Club Kid Glam, Limited Edition Lore
Electric pinks, glitter overload, and unapologetic glam—Heatherette wasn’t just a collection, it was a moment. Step inside the vault with us to revisit the drama, the legacy, and the pieces that defined an era.
How to Rescue Dried-Out Lipstick or Gel Liner Like a Glam Surgeon
Don’t toss that beloved bullet just yet. This Sparkle Society XO survival guide shows you the quick fixes to breathe life back into dried-out lipsticks, revive the color, and keep your faves in the rotation longer.
How to Store Makeup So It Doesn’t Melt, Mold, or Break Your Heart
Whether you’ve got a drawer or a full-blown vault, how you store your makeup matters. This guide walks you through the Sparkle Society-approved secrets to keeping your collection organized, protected, and looking flawless for years to come.
Glamlite x Scooby-Doo: Haunted Glam and Mystery in Every Swipe
Zoinks, it’s glam! This collab cracked open the vault of spooky beauty with glow-in-the-dark lids, bold shadows, and a nostalgic bite of mystery. Ghosts, glam, and glitter? We’re in.

